XS Baltimore Website Design & Development
XS is the flagship of Jay’s Restaurant Group’s fleet of restaurants and cafes. With its immersive four-story open floor plan, eclectic menu, and elevated DJ 'crows-nest', XS offers the feel of a club, the atmosphere of a lounge, the hours of diner and, the food of a great asian-fusion restaurant.
BCG was asked to reimagine the online presence for XS in a way that conveys the one-of-a-kind atmosphere and experience of the restaurant within a web browser.
To accomplish this, BCG first conceptualized of presenting the restaurant as a four-story building with the front facade completely removed, allowing viewers to navigate between the floors, while clearly seeing the transition from floor to floor.
With the concept approved, BCG coordinated and directed a location photoshoot capturing the overall atmosphere as well as the architectural and design details. Using these assets, the BCG's design team painstakingly composited a unique perspective of the restaurant’s four levels with all of the floors visible.
The result has to be seen to be appreciated.
- Photo Art Direction
- Website Design & Development
- Mobile Web Development
- Search Engine Optimization
- User Experience Design