Re-imagining the web experience
of a Baltimore-based restaurant
group’s flagship location

XS Baltimore Website Design & Development

XS is the flagship of Jay’s Restaurant Group’s fleet of restaurants and cafes. With its immersive four-story open floor plan, eclectic menu, and elevated DJ 'crows-nest', XS offers the feel of a club, the atmosphere of a lounge, the hours of diner and, the food of a great asian-fusion restaurant.

BCG was asked to reimagine the online presence for XS in a way that conveys the one-of-a-kind atmosphere and experience of the restaurant within a web browser.

To accomplish this, BCG first conceptualized of presenting the restaurant as a four-story building with the front facade completely removed, allowing viewers to navigate between the floors, while clearly seeing the transition from floor to floor.

With the concept approved, BCG coordinated and directed a location photoshoot capturing the overall atmosphere as well as the architectural and design details. Using these assets, the BCG's design team painstakingly composited a unique perspective of the restaurant’s four levels with all of the floors visible.

In parallel, the BCG development team created a complex parallax scrolling system based on HTML5, CSS3, javascript, canvas, and svg. This system was developed completely in-house to serve the creative vision and high-level goals of the website.

The result has to be seen to be appreciated.