Segall Group Brand Identity & Launch
Covering the mid-Atlantic region, Segall Group’s clients range across a wide spectrum, from category-leading national retail and restaurant companies to innovative newcomers to the market.
When looking to launch their brand, they turned to BCG to ensure it resonated with their national retail clientele - one of their most important markets.
Our discovery process revealed that the national retail chains wanted tenant representation with relevant category experience within the sector. Using this insight as one of the primary drivers, BCG built Segall Group's brand across multiple touchpoints.
With a logomark that references a retail merchandise tag and a "Retail Oriented" brand tagline, BCG developed a brand platform and visual identity system that celebrated Segall Group’s retail experience in a clever and memorable way.
BGC developed high-profile building signage, print collateral, and a fully responsive, mobile optimized website to complete the package.
Services Provided
- Brand Positioning
- Brand Identity System
- Brand Messaging
- Brand Strategy
- Brand Guidelines
- Competitive Analysis
- Collateral System
- Environmental Design
- Signage and Wayfinding
- Mechanical Production
- Market Research
- Website Design & Development
- User Experience Design
