I. Gorman Jewelers Online Retail Experience
For more than three decades, I. Gorman Jewelers has meticulously crafted a brand and culture that embraces artisanship, personal relationships, and the physical experience of bespoke luxury.
When the I. Gorman principals began to consider the idea of creating an online store to compliment their multi-million dollar showroom in downtown Washington DC, they needed to ensure the online shopping experience did not dilute their well-manicured brand. They asked BCG to reimagine online product browsing with the objective of creating an experience that felt considered, visually stunning, and personal to each visitor.
Services Provided
- E-commerce
- Responsive Website Design & Development
- Mobile Web Development
- Search Engine Optimization
- User Experience Design
- Photo Art Direction
