Harold Stevens Jewelers Branding Programs

The South African-born principals of Harold Stevens Jewelers brought their industry connections and expertise in high-end diamond jewelry to the U.S. in 1979. Now one of the most respected diamond specialists in Southern California, they handpick every diamond and piece of fine jewelry in their downtown San Diego showroom. But as their business and reputation grew, their brand began to lag behind. It no longer represented what they had become — the premiere purveyor of high-end diamond jewelry in southern California.

BCG created a new brand identity system, print collateral, outdoor signage, and website that properly positions them as the premium luxury brand that they are, and one that better resonates with their increasingly high-end clientele.

Services Provided

  • Brand Messaging
  • Brand Identity System
  • Website Design & Development
  • User Experience Design
  • Content Strategy
  • Content Development
  • Copywriting
  • Mechanical Production
  • Merchandise Design
  • Signage and Wayfinding
  • Photo Art Direction