Goldwell Haircare Brand Management & Design

Founded in 1948 with one hair-shaping product called “Goldwell Ideal”, Goldwell Haircare has grown into a global corporation with offices worldwide and hundreds of products. With this growth came a splintering of marketing messages and initiatives. So when Goldwell North America decided to unify their marketing programs, they needed a creative partner that could deliver compelling, insight-driven creative work while also providing a constant and unifying brand tone and voice.

They partnered with BCG.

Whether it is national consumer and trade advertising, mobile app development, product packaging, point-of-sale displays, environmental design, print collateral, or special promotional products, BCG continues to be Goldwell North America’s strategic creative partner.

Services Provided

  • Advertising
  • Brand Messaging
  • Brand Strategy
  • Copywriting
  • Collateral Systems
  • Mechanical Production
  • Packaging Systems
  • Merchandise Design
  • Content Strategy
  • Content Development
  • Mobile App Design & Development
  • Website Design & Development
  • User Experience Design