Goldwell Haircare Brand Management & Design
Founded in 1948 with one hair-shaping product called “Goldwell Ideal”, Goldwell Haircare has grown into a global corporation with offices worldwide and hundreds of products. With this growth came a splintering of marketing messages and initiatives. So when Goldwell North America decided to unify their marketing programs, they needed a creative partner that could deliver compelling, insight-driven creative work while also providing a constant and unifying brand tone and voice.
They partnered with BCG.
Whether it is national consumer and trade advertising, mobile app development, product packaging, point-of-sale displays, environmental design, print collateral, or special promotional products, BCG continues to be Goldwell North America’s strategic creative partner.
Services Provided
- Advertising
- Brand Messaging
- Brand Strategy
- Copywriting
- Collateral Systems
- Mechanical Production
- Packaging Systems
- Merchandise Design
- Content Strategy
- Content Development
- Mobile App Design & Development
- Website Design & Development
- User Experience Design
